There are now over 1 billion internet users around the world. There are millions of companies using the internet to sell their products and services. With so many online business sites available to consumers, the result is an increase in competition. Most companies have their web pages to sell the products or services, but they do not realize that they need to utilize many strategies to make them stand out from all of the other sites. This is when they would benefit from the services of an Internet Marketing Consultant.
An internet marketing consultant is a professional who works with business owners to develop strategies for increasing their website presence in order to boost sales. The fundamental goal of an internet consultant is to develop a marketing plan for a business website. This plan can include implementing methods to bring more traffic to the site, improve page ranking in the search engines, improve relevance and credibility of the product or service, and improve the instances of repeat customers.
Internet marketing consultants normally have several years of experience working in the marketing field. Most consultants usually have a degree in marketing or business. A consultant may work as part of a larger marketing firm or on their own. Some consultants work in offices and some work from their homes.
Internet consulting companies can provide the following services:
Improve Search Engine Ranking: Consultants improve search engine ranking through such methods as key word phrasing, providing engaging and relevant web content, link building, and social marketing. The right keywords will increase the chances that a site will be given a high rank by search engines. Link building encourages other relevant websites to provide links to the company's page. Social marketing lets others know about the company and their services or products. This is accomplished through viral marketing, blogs, and becoming involved in online communities.
Website Design: This involves creating custom web designs that are relevant to the advertising message. They are designed to catch visitors' attention. Graphics can include flash animation, virtual tours, digital video...etc. Websites are designed to allow easy navigation and to keep the visitor interested in the site.
Relevant Web Content: The appropriate content is essential to converting visitors into customers. Services can include providing suitable and relevant articles, optimizing content to improve search engine ranking, writing and editing marketing copy, providing updates about the business, and creating and uploading blog entries.
Sales Marketing and Advertising: This can include utilizing pay per click advertising such as Google AdWords. Autoresponder systems are designed for businesses who want to enhance their sales lead follow-up process by using a tool that automatically keeps in touch with online clients.
Website Analytics, KPI Reporting, and Conversion Optimization: Consultants will assess the various aspects of visitors that visit the site and incorporate research, web analytics, and KPI reporting to develop strategies to improve a site's performance. Key performance indicators (KPI) are graphical scorecards that can be used to evaluate business data against business goals. Conversion optimization is the process of maximizing the percentage of web site visitors who complete a desired action (conversion rate).
Internet Marketing Consultants may offer several types of internet marketing services, or they may specialize in just one or two areas. A consultant has both the knowledge and experience to take a regular website and turn it into a profitable venture.