Home business can be difficult to start but it can be very interesting and worth it. Asking" How to get started?" and "What to do?" are very obvious questions that will surely puzzle you. How to keep your business up and running? Just like any other business, it needs marketing to promote and make your product known.
Here are some suggestions:
Build a network. Think of your business and think of possible customers that would be interested in it. For example, if you are trying to sell baby's stuff, go to mom's forums and participate. By then you can post links or information about your business. Perhaps, you could advertise in parenting, home and kids magazine or site.
Make use of Internet. The power of Internet is unquestionable. With simple clicks and mouse hovers and presses on the keyboard, you can create a website for your business and in thar same way that people can find you or your business. There's a whole lot to do in the web to advertise your product such as pay per clicks or press releases or perhaps in forums.
Be friendly. Anyone can be a prospect. Who knows the person you may have just bumped in a grocery store or someone you shared the table with in a restaurant may probably be a customer. Try to engage in a conversation rather than just stare or be lonesome. You had a nice talk, gained a friend, and possible get a customer.
Show off. Try to call out group conventions or gatherings that would possibly be interested in your business. Give a demonstration if you are selling services and show how great your product is. Always try to take into consideration the customer's need and start your attack or build your strategy around that need.
Don't lose communication. Keep in touch and be accommodating to people who show interest in your business. They may not need what you are selling right now, but then may be in time and may be soon. Don't be in a rush. If they don't buy your business sooner, they could actually refer you to some friend who will.
Constant Learning. Never stop learning especially when you haven't found the secret to your success yet. Do some research and read some materials that would help you improve your marketing style and learn from the experts. You will certainly get ideas that you can make use of.